A sign blocked my path as I was out walking this morning.
Ask about “miguelitos de la rueda” it informed in loud letters.
So, I opened the little grocery store, went to the register and asked the matronly woman with graying hair about them.
I am out. We won’t have any more until Friday.
Hum. I had to ask what they were.
A donut sized bit of puff pastry filled with chocolate or cream, They are from Madrid.
To my ears, that all sounded pretty ordinary but I can’t opine until I actually try them. Still, this reminded me of another sign I saw on my walk today. It simply said, the best cookies in Alicante.
This one was in the door of a little cookie and coffee shop on a much frequented small street a block from the major Alfonso el Sabio Avenue. I know the people who own it and run it are from the US, the midwest, and used to celebrate that fact in their signage. The man is large and bearded and often wears a full man-dress.
To my tastes, their cookies are only so so, but without even remembering that, I thought “how would you guys even know yours’s are the best. Have you tried all of them or did some one do a comparative taste and quality test.
Then I remembered how in the midwest it seems every small town claims to have the biggest or the best something or other as a draw to get people off the freeway. PR speak, the claims are their’s to make and no one should call them out to check on it, unless maybe its a neighboring town and they can make an event of it at, maybe, the state fair.
Thinking about naming, advertising, and claiming, I remembered reading earlier about Spain's ultra party, the very right wing, authoritarian and nationalist VOX led by the apparently sleazy Santiago Abascal. He's from the Basque region, the industrial and Port city of Bilbao, specifically, which claims the majestic Guggenheim.
Abascal grew up during the time of guerrilla violence for Basque independence and in a city where I heard lots of basque spoken.
In Utah, there are Basques, many who came to herd sheep and who stayed. Last year at Salt lake’s Living Traditions festival I asked the delightful woman who was selling churros--pieces of extruded and fried dough--if many people still spoke Basque now that they have been in the Great Basin for a couple or three generations. She insisted they do and that young people take classes in the language.
A Spanish nationalist, whose history I only know from reading to or three newspaper articles and--gasp--Wikipedia, Abascal challenged Basque nationalism as a young man in the University. He argued instead that in Spain there should be only one language, Spanish (what many people here in Valencia call Castillian).
When asked about death threats he had received and whether he was afraid to continue arguing against the Basque guerrillas ETA and the Basque language as an official language of the Basque region, he boasted he was not afraid.
Abascal, in both his corruption and presence seems like a macho in the Tumpian PR tradition. His image is of defiance.
I further read that his party VOX is deliberately, as a strategy, attacking journalists. Activists have received recommendations from the party to look for when media journalists are in the middle of filming or broadcasting a live broadcast. They should seek the right moment, interrupt, and knock the microphone out of the journalists' hands, as Spaniards are growing accustomed to seeing.
The strategic point, evidently, is to challenge the idea of press neutrality while breaking even constitutional protections of a free press. They claim you can only know the truth from within their party and their party's media and channels.
Note, I actually wrote the meta point but remembered that Zuckerberg has claimed this useful word as the name of his business, one that supersedes his Facebook and Instagram. Sigh, he has made this term private and indeed protected by law. Even in legitimate external usage, such as I was going to write, where the term means that which is above, Zuckerberg’s oligarchic power can be felt.
He is in the news this days for removing fact checking from Face book, allowing people to say what they wish. He along with Musk of Once-Twitter, now X, are indirectly claiming truth is related to power and not to facts.
This is the marketing of we are number one, or America f… yeah! Even facts become suspect in this powerful and possibly proprietary speech.
The residue of arguments like these--in the dictatorial antecedents of VOX, the Franco regime’s tactics as dictator and even during the Spanish civil war--are marked in the streets and soil of Alicante. Monuments to martyrs murdered by the fascists are found, such as in the middle of the Dr. Gadea Avenue or to the side of the Seneca Plaza, and so on. You can also visit bomb shelters set up to protect the population from Facist air raids.
I can only imagine the fights advocates had to get these recognitions on buildings, in parks, and in streets. Even today, fifty years afterwards, there is still resistance to recognition of the Republic and its martyrs.
I guess the poetry of Shakespeare from another time, retelling a story of the Italian Renaissance would be false.
A rose, by any other name, would not smell as sweet.
The name, it seems, should make the rose and not the petals, the thorns, or the perfume.
Let me end by actually citing from Mr Shakespeare Juliet’s challenge to hereditary authority--such as Mr Abascal likes or even the Great Man Randian authority preferred by Messrs Musk and Zukerberg .
What's in a name? That which we call a rose by any other word would smell as sweet.
So Romeo would, were he not Romeo called, retain that dear perfection…without that title...